Dear
NPAC team:
Looking
for reasons to contact your members?
We all struggle with
keeping a balance between getting out the information in a timely and engaging
way, and inundating people with too many emails. It’s always good to find
some “news” that will be interesting to them and will ease any concern with
contacting them too much. Here are a couple of updates that are important
information, especially for those considering registering, but on the fence, or
those not yet registered:
Deadline
extended!
The Early Bird
Registration deadline for NPAC has been extended to April 11, at end of day.
You’ll want to alert your base to the extension. And remind them it’s
not too late to save.
Check
your hotel reservations for sellouts.
As an example, the
primary hotel for the League of American Orchestras is 90% booked. You may
want to send a note urging everyone to lock in their hotel rooms now, not to
wait. Aside from being an important service message to deliver, it’s a
great excuse to contact your constituency again.
Visit
the NPAC Blog!
From April 1 through
June 9, 2008, weekly entries will be posted on http://www.artsjournal.com/npac/ by
some of the performing arts community's top bloggers. This 10-week intensive
blog will serve as a unique forum for digital debate and brainstorming and will
cover topics such as discount ticket programs, programming contemporary works
and artist interaction with audiences, all correlating with specific NPAC
sessions. New entries will be posted every Monday morning, and all entries
and comments will be archived for use at the live NPAC sessions in June. This is
a terrific opportunity to get your constituents fired up about all the important
issues we’ll be discussing in June. Long-time blog readers/writers and
blogosphere newcomers alike are encouraged to read and respond. Let’s keep the
debate active!
No need to push too
hard.
Feel free to keep your
messages short and sweet with a link or two to some key pages. The simple
message will make these communications a much softer sell – more of a public
service message.
New
resource page on the web
Very shortly there
will be a new tab on the NPAC website (www.performingartsconvention.org).
It will be a Media Resource page that will include all the communications we’ve
sent you in the past, plus some formatted generic emails, text versions of the
emails, logos, ads, etc. We’re hoping to see it up very soon, if not
tomorrow.
I’m also attaching 3
word documents to this email. They’ll appear as text, and formatted, on the new
web page. I wanted to get them out now, however, in case there is a delay
online. They may be familiar to you, but I’ve updated them a bit and made
them completely generic. As always, chop them up and use the parts you
want.
Hope you find this
helpful. I’m going to be calling you all soon to get an informal sense of
what’s going on with all the NSOs, how you feel it’s going, what works for your
constituency, what more can we do to help? I look forward to speaking to
you all soon. And to seeing you at NPAC!
Best,
Sandra
Mandel
Marketing
Consultant
League of American
Orchestras
t 646 822 4062 f 212 262 5198 m 917-370-7554
smandel@americanorchestras.org
americanorchestras.org
League Conference
2008
@ National
Performing Arts Convention: Taking Action
Together
Register by April
11 and save!
For details, visit
www.americanorchestras.org