As vice president for Arts Marketing at POP, Erin West leads a division at POP that includes more than 20 strategists, designers and developers who are focused on providing consulting, marketing and technology services to some of the world's most visible and vibrant arts organizations. During her tenure as Director of Marketing and Communications at Chicago's Steppenwolf Theatre, Erin developed a sophisticated online strategy focused on providing a superior patron experience through targeted e-communications, access to artists, and a “dynamic purchase path”. Erin's experience as an arts marketer and a leader in online marketing allows her to be a strategic partner in helping clients build brands that thrive online.